Cultural economics studies the relation of culture to economic outcomes. Here, “culture” is defined by shared beliefs and preferences of respective groups. – whether and how much culture matters as to economic outcomes and what its relation is to institutions.
As a growing field in behavioural economics the role of culture in economic behaviour is increasingly being demonstrated to cause significant differentials in decioson-making.
The type of environment one is raised in and the internalisation of one’s upbringing shapes an individual ‘s future needs and wants ultimately this will guide an individual in his decision making process and arrive to a decision.