Homogenisation: the global culture is becoming standardised around a Western or American pattern.
Polarisation: The presence of culture alternatives and resistance to Western norms
The hybridisation thesis argued that culture borrow and incorporate elements from each other, creating hybrid or syncretic forms.
Cultural homogenisation is one of aspects of globalisation. It refers to the reduction in cultural diversity – it includes customs, ideas and values. The process by which local culturew are transformed or absorbed by a dominant outside culture. In theory, homogenisation could work in the breakdown of cultural barriers and the global adoption of a single culture.
Cultural homogenisation can impact national identity and culture. The term is usually used in the context of Western culture dominating and destroying other cultures. The process of cultural homogenisation is in the context of the dominance of the Western culture.(Capitalist culture, also known as MaDonaldisation, coca-colonisation, Americanisation or Westernisation )
Meandering leads to perfection 